Pops Press

For Details, Contact:
Carol Saferin
Cleveland Pops Orchestra
Phone: (440) 461-6753

Cleveland Pops Orchestra composes new logo and marketing plans

April 19, 2006—CLEVELAND, OH—The Cleveland Pops Orchestra has created a new logo and adapted a new tag line in conjunction with its announcement of its upcoming 12th season in 2006-07. The new logo, designed to be hip, casual, lively and reflective of the types of music the Cleveland Pops plays, features the script monogram "Pops" in blue with a light blue graphic shape in the background and "The Cleveland Pops Orchestra" below. The new tag line for the Cleveland Pops is "Music and Fun for Everyone." The new logo and tag line better reflect the image and music of the orchestra and are designed to coincide with their new, expanded marketing plans for next season. The logo conveys both a retro and a contemporary look and feel, which mirrors the different types of traditional standards and current, contemporary music that the Cleveland Pops plays.

"We felt it was time to update our look and our message," stated Shirley Morgenstern, Executive Director of the Cleveland Pops Orchestra. "We've been around for over 10 years now. We play a wide range of music and appeal to a diverse audience that ranges in age from young people to seniors. We felt that we needed a new logo and new look to coincide with our expanding growth and future marketing plans. This new logo better reflects who we are and what a fun, lively experience a Cleveland Pops concert is."

The new logo and tag line were developed in-house by Cleveland Pops' Marketing Director, Gordon Petitt. The Cleveland Pops Orchestra will be embarking on an expanded marketing campaign to introduce their 2006-07 season. The marketing campaign will include print, broadcast, internet and direct marketing.

Founded in 1995, The Cleveland Pops Orchestra is a non-profit organization. One of only a handful of independent pops orchestras in the United States, they entertain audiences of all ages with symphonic pops music, including jazz, Broadway, cinematic music, swing, American songbook standards and more. The Cleveland Pops is headquartered at 24000 Mercantile Road, Suite 11, Cleveland, Ohio 44122. They can be reached at (216) 765-7677.
  

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